Session: Staying Relevant in the Age of AI: A Domain Expert’s Upskilling Journey
The loudest voices in AI belong to technologists. But the real shift is happening among experienced business professionals who are discovering that AI doesn’t replace expertise—it amplifies it.
After building my career as a CPA, global integrated marketing strategist, and B2B marketing consultant—spanning Accenture, KPMG, Intel, and five books—I made a deliberate decision two years ago: to integrate AI into every part of my work and my speaking. Not as a side experiment, but as a new way to position myself and stay relevant.
This talk shares the good, the bad, and the ugly of that career transformation.
I’ll walk through how I learned AI, how I ramped myself up to strengthen—not replace—my professional skills. Yes, old dogs can learn new tricks as long as they’re willing.
The takeaway is simple: you can do this too. As business professionals, we don’t need to become AI experts but we do need to know how to use AI to elevate our domain expertise.
If you’ve spent years building your career and are wondering how to stay relevant in the AI era, this session is for you.
